"The User Experience Designer creates user stories, personas and storyboards, and develops wireframes and task flows based on user needs to develop the user experience (UX). He/She gathers stakeholders' requirements and needs, and provides recommendations for user experience solutions. He conducts usability assessments and tests of prototypes and interactive systems, recommend refinements and iterations to achieve the 'optimum' user experience, and explores alternative approaches to ensure logical product flows. He analyses user feedback to propose improvements to the quality of interaction between the customer and product, as well as the overall user experience. He works in a team setting and is familiar with user experience design methodologies, as well as relevant design tools and software. The UX Designer is open-minded to multiple perspectives and methodical in the translation of user and business needs into critical functionalities that optimise user experience. He is creative and is able to present innovative design strategies and ideas to co-workers and stakeholders in a clear and engaging manner."