"The Associate User Experience Designer assists in the design of user journeys and development of wireframes, ensuring design work is consistent with design and brand standards, analytics insights and customer feedback. He/She coordinates consultation sessions with stakeholders to gather requirements and needs, conducts research on user needs and behaviours, market and industry trends, as well as comparable experiences to support development of user experience (UX). He assists in usability assessments and tests, and analyses the pros and cons of refinements and iterations. He works under supervision to effectively deal with unfamiliar issues. He is knowledgeable of user experience design methodologies and familiar with relevant design tools and software. The Associate UX Designer is analytical in the evaluation of user feedback and offers new and fresh perspectives and suggestions to optimise the user experience. He is articulate and comfortable with brainstorming and putting forth his ideas to team members and other stakeholders to co-create an ideal user experience."