"The Associate User Interface Designer performs requirements analysis for the design of user interfaces (UIs) and drafts technical specifications for the design of UIs. He/She assists in the development and programming of intuitive and responsive UIs for each screen or page with which a user interacts. He assists in developing prototypes for UIs, conducts usability testing for validation, and supports the evaluation of the effectiveness of the UI. He prepares reports on UI design performance indicators, proposes, modifications in the design of user interface based on user feedback, as well as solutions to address design issues. He works in a team and is familiar with programming languages used by the organisation to design and develop UIs. He is familiar with graphic designing tools, and is also knowledgeable of Universal Principles of Design as well as commonly used design methods. The Associate UI Designer adopts a broad perspective to user interface design concepts, and is open to exploring new possibilities in the development of user interface of software products. He is adept at interpreting data and using it to propose recommendations that may enhance the user experience."