"The Lead User Interface Designer reviews requirements for user interfaces (UIs) and provides advice on design aspects. He/She evaluates overall user experience concept and design specifications, and advises stakeholders on feasibility of UI solutions and recommend alternatives. He oversees the direction of UI designs to ensure alignment with branding elements, standards and guidelines. He also provides technical inputs for the transfer of content and layout into an intuitive and responsive interface for users, as well as synthesises findings and insights from research and feedback to develop design iterations. He develops UI design performance indicators, reviews frameworks and reporting standards and oversees enhancements of UIs. He leads a team and is an expert in UI and programming languages. He also explores new graphic designing tools, and is consulted as a subject matter expert in the Universal Principles of Design and commonly used Design Methods. The Lead User Interface Designer draws on a broad range of knowledge and perspectives to drive user-centric ideas for an interface, and translates these ideas into technical systems and components that yield the optimal user experience. He is a persuasive communicator and is able to gain others' agreement and support for his creative and innovative designs."