"The Channel Sales Manager utilises strategies and tactics to win, maintain and expand relationships with channel partners. He/She works toward achieving sales, profitability, and channel partner recruitment objectives. He may represent selected number or the entire range of organisation products; develops and implements unique partner joint solutions that deliver a compelling value for target customers. He trains and educates channel sales partners about product and service offerings and features. He assesses, clarifies, and validates partner needs on an ongoing basis to ensure compliance with partner agreements and goals. He works in a fast-paced and dynamic environment that requires visits to channel partner sales premises. He is familiar with client relationship management and sales tools, as well as marketing and promotion methods. He possesses deep product knowledge, and is knowledgeable of industry trends, developments and challenges impacting channel partners. The Channel Sales Manager is self-motivated and service-oriented; able to effectively guide channel sales partners towards mutually beneficial priorities and objectives. He communicates product and product portfolio functionality and benefits in a simple and persuasive manner, ensuring that channel sales partners are self-sufficient. "