"The Marketing Director drives the organisation's business strategy by establishing the organisation's integrated marketing communications (IMC) strategy, partnership marketing arrangements and advices on product development and enhancement. He/She provides senior management with marketing advise, develops budget and manpower plans; and focuses on executing the IMC and partnership marketing plans to achieve business results. He directs the research and data analytics to obtain market and client insights, translates client insights into products and product features with market interest or potential market demand. He operates in a rapidly transforming business environment and functions through his understanding of consumers' insights, market trends and industry landscape to promote the organisation and increase market demand. He is a results-oriented, astute leader who is able to negotiate strategically. He possesses strong business acumen and broad understanding of consumer, market and industry trends. He is an inspirational leader with a strong client focus to engage a variety of internal and external stakeholders"